Zilliant Blog

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Manufacturers: Overcome CPQ Pitfalls and Streamline Sales Processes with Zilliant

Read this blog post to discover CPQ pitfalls and how Zilliant CPQ streamlines the sales process and improves buying experiences for manufacturers.

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Accelerate Price Performance with Campaign Manager™

Accelerate Price Performance with Campaign Manager™

Pricing strategies, when not fully actionable by the sales team, often fail to meet their objectives. This inconvenient truth in B2B is felt from the pricing analyst’s desk all the way up to the office of the CFO. A dedicated pricing team may have been assembled, ample...

Master Inventory and Competitive Threats with Campaign Manager™

Master Inventory and Competitive Threats with Campaign Manager™

Last week we announced the release of our newest application – Zilliant Campaign Manager™. The solution expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and refine desired campaign acti...

Build Better Campaigns for the Aftermarket

Build Better Campaigns for the Aftermarket

Last week we announced the release of our newest application – Zilliant Campaign Manager™. The solution expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and refine desired campaign actions fueled by AI or custom user-defined actions.Custome...

How Food Producers Win With Campaign Manager™

How Food Producers Win With Campaign Manager™

This week’s announcement of Zilliant Campaign Manager™ was met with excitement by current Zilliant customers and prospective customers alike. The brand-new application expands the possibilities for B2B revenue and margin growth by giving users the ability to scope, prioritize and execute desired cam...

New Product Alert: Zilliant Campaign Manager™

New Product Alert: Zilliant Campaign Manager™

Yesterday we announced the release of Zilliant Campaign Manager™, the newest product in our portfolio of data-driven, cloud-native SaaS offerings. This landmark release embodies Zilliant’s foundational mission: Analyze huge amounts of data and do something smart wi...

Be Very Afraid of Frankenstein

Be Very Afraid of Frankenstein

It seems apropos to write a blog this Halloween season about Frankenstein. However, I’m not referring to Mary Shelley’s classic novel, or the 1931 movie by the same name, starring the incomparable Boris Karloff.Frankenstein ApproachSome software companies have taken a “Frankenstein approach” to deve...

Leading From the Front: A Q&A with Greg Peters

Leading From the Front: A Q&A with Greg Peters

With MindShare 2020 wrapping up today, we sat down with Zilliant President and Chief Executive Officer Greg Peters for a candid discussion on 2020’s economic impact on B2B companies, why now is the time to embrace commercial innovation, his vision for the future of pricing and sales, and more.Q: We...

Drive Better Margins and Customer Experience With Zilliant + SAP

Drive Better Margins and Customer Experience With Zilliant + SAP

Zilliant’s partnership with SAP continues to grow and strengthen to add value to our joint customers. Our price optimization and management solutions integrate seamlessly via high-availability REST API into SAP ERP, CPQ and eCommerce platforms, delivering market-aligned pricing directly into th...

Distribution Tips for Surviving & Thriving

Distribution Tips for Surviving & Thriving

COVID-19 has had a profound effect on how B2B distributors price their products, assess their cost basis and position goods with customers. Consider this quote from Matthew Kropp, managing director and partner at Boston Consulting Group, from a recent article:“In any time of reduced demand, business...

B2B eCommerce 2.0 – Back to the Future!

B2B eCommerce 2.0 – Back to the Future!

Musings of an early-stage B2B eCommerce vetAt the risk of dating myself, one of the first roles I had as a professional was at a B2B distributor working as a field-based consultant with our industrial customers, trying to convince/train/coerce them to trust our eCommerce site for placing orders. Thi...

Why Do B2B Companies Settle for Status Quo Pricing?

Why Do B2B Companies Settle for Status Quo Pricing?

Technology accelerates faster than most humans’ capacity to understand it. This notion is fairly self-evident given the stunning advancements in consumer applications like powerful smartphones, GPS tracking systems and even self-driving cars. There are many products on the consumer side that we use...

Pricing Pains Are Hiding in Your Dated ERP

Pricing Pains Are Hiding in Your Dated ERP

What would you think of a business that did the following? Imagine with me…A wholesale distributor uses a very old ERP system that was only built to handle five-digit SKUs, meaning they can only offer 100,000 unique SKUs to their customers. Meanwhile, the average competitor sells 300,000 SKUs. Yet t...

Pricing Insight is Good, Action is Better

Zilliant’s Mick Naughton explains why pricing insight, powered by AI and data science, is only as valuable as the meaningful action it produces. One of my favorite movies of all time is "Tommy Boy." In, what is a classic scene between Tommy and Ray Zalinsky (played by Chris Farley and Dan Akroyd, r...

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