Years of disruption have transformed many B2B companies into digital-first sellers. Both leaders and late adopters understand that competitive pricing, price optimization, and dynamic pricing strategies are more than just table stakes in the race to win business and drive revenue through eCommerce.&...
Metalworking and MRO supplies distributor MSC Industrial Supply had a tough Q3. Net sales were down 7.1% in large part due to a big miss on ecommerce expectations, and the company parted ways with its chief digital officer.“Delayed website enhancements, which were designed to foster online...
US Foods, Sysco, Crook Brothers – these are just a few of the major foodservice distribution companies that have made significant investments in eCommerce. As this trend continues an upward trajectory, pricing is critical to fostering a meaningful customer experience online. In this blog, we’ll deta...
B2B companies must personalize and ensure consistency in the customer experience across digital channels such as eCommerce and marketing automation systems. They should also extend this to their direct sales channels. Discover how revenue operations and intelligence software can transform eCommerce...
Attendees at MindShare 2023 will hear how a specialty chemicals manufacturer not only bolstered its eCommerce personalization, consistency, and value but also delivered a substantial revenue lift in a matter of months with Zilliant Sales IQ™ and Zilliant Campaign Manager™.How to Turn eCommerce into...
There has been significant focus on the elasticity of consumer goods since shopping has rebounded post pandemic, but many companies have yet to tap into the benefits of elasticity analysis in the context of business-to-business (B2B) pricing.eCommerce Growth is Increasing Price Elasticity in B2BMcKi...
It’s not enough to simply set up a web shop for your customers. B2B buyers expect a consumer-like eCommerce and omnichannel experience, with serious implications and complications for pricing. A thoughtful approach and next-gen tools are required to meet modern competitive demands.How Does eCommerce...
Zilliant’s B2B Reimagined podcast continues to be a go-to resource for commercial leaders across the industry spectrum. You can catch up on every episode of the show here, or start with these seven favorites from the past year.B2B Reimagined: Seven Must-Listen Episodes from 2022The mission behind B2...
Enjoy this Throwback Thursday post from July 2021. This popular Zilliant blog written by Director of Product Management Brian Hirt explores why eCommerce must be an extension of your sales team, rather than just another B2B channel:More Than a Channel: eCommerce as a Selling ToolIn the first two par...
Although the overall 2022 economic outlook continues to look strong, supply chain disruption and a volatile materials market are still plaguing the manufacturing industry, which is being particularly felt by auto parts manufacturers. “Toyota is cutting production at its truck-producing plant in San...
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According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” This rise in digital interaction illustrates the accelerated need for B2B digital transformation. Not only are customers wanting a more B2C-like experience, but a younger gener...
When it comes to the commercial side of the staffing services industry, companies face challenges in three areas – calculating optimal bill rates, scaling rate decisions and turning around quotes fast enough. Traditional manual processes are now proving unequal to...
Our partner KBMax breaks down the pros and cons of dynamic pricing in B2B eCommerce, how you can maximize your profits while sidestepping the pitfalls.Dynamic pricing, where prices fluctuate according to market conditions, is typically associated with B2C eCommerce. Sometimes it’s done transparently...
Devang Bhavsar of Accelalpha shares how B2B companies can improve customer experience through a holistic strategy and powerful sales, pricing and eCommerce technology from Oracle and Zilliant.Are You Easy to Do Business With?Each day, people around the world all have the same desire. They want every...
In this space, we’ve talked extensively about how digital trends that were already coming to the B2B market have been greatly accelerated by the coronavirus pandemic. Chief among those is the proliferation of eCommerce as a percentage of overall sales, to the point where it’s now become the preferre...
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