2020 has finally come to a close. An arbitrary turn of the calendar doesn’t automatically wipe away the pains or solve all the problems of the past 12 months – a pandemic still rages, businesses of all types and sizes still scramble to calibrate to a new normal. However...
It was an exciting year for Zilliant’s B2B Reimagined Podcast, which launched in December 2019, and has steadily developed an engaged audience over the subsequent 21 episodes. The show is tailored to B2B leaders who are looking for easily consumable insights into commercial trends and industry-speci...
![Replace Line-Item Thinking with Total Solution Selling [Part 2]](/images/hubs/Imported_Blog_Media/aHViPTY2MjAxJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmNmNiZWU4OTlkYzQuanBnJnZlcnNpb249MDAwMCZzaWc9ZmYwYzcyYTI3NTAzY2ZjNjFlMjU3ZWEyZjIxZmRiMzg=-1.png)
In this two-part blog series, Zilliant General Manager of Commercial Excellence Barrett Thompson examines what a total solution looks like in B2B, how it differs from line-item thinking and how companies can leverage technology to help sales reps shift to a solution selling mindset. Read Part 1...
![Replace Line-Item Thinking with Total Solution Selling [Part 1]](/images/hubs/Imported_Blog_Media/aHViPTY2MjAxJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmNmNiZWU4OTlkYzQuanBnJnZlcnNpb249MDAwMCZzaWc9ZmYwYzcyYTI3NTAzY2ZjNjFlMjU3ZWEyZjIxZmRiMzg=.png)
In this two-part blog series, Zilliant General Manager of Commercial Excellence Barrett Thompson examines what a total solution looks like in B2B, how it differs from line-item thinking and how companies can leverage technology to help sales reps shift to a solution selling mindset. R...
In this two-part blog series, Zilliant Regional Sales Director Mick Naughton is back to share the pros and cons behind the timing of pricing and sales software investment decisions, based on his experience from both sides of B2B. Read Part 2 here.Confession time: I tend to suffer from...
![[PODCAST] From “Why?” to “How?”: eCommerce in B2B Manufacturing](/images/hubs/Imported_Blog_Media/aHViPTY2MjAxJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzYxMjNkNTIzN2I2NmMuanBnJnZlcnNpb249MDAwMCZzaWc9ZjY4MmU0YTI3YzVhZmUzM2ZhM2M5ZDkxNzMzY2M2OWI=.png)
SAP's Jonathan Burdette joins the B2B Reimagined podcast to dissect the monumental shift to digital commerce for both manufacturers and their customers.B2B Reimagined Episode #19: From "Why?" to "How?" in B2B ManufacturingSAP’s Jonathan Burdette joins host Barrett Thompson to dissect the momentous s...
You may know Zilliant as the leading pricing and sales software vendor. While accurate, this impression is incomplete, especially since the early November release of Campaign Manager. While the new application works seamlessly with our suite of existing solutions t...
Pricing strategies, when not fully actionable by the sales team, often fail to meet their objectives. This inconvenient truth in B2B is felt from the pricing analyst’s desk all the way up to the office of the CFO. A dedicated pricing team may have been assembled, ample...
Zilliant’s partnership with SAP continues to grow and strengthen to add value to our joint customers. Our price optimization and management solutions integrate seamlessly via high-availability REST API into SAP ERP, CPQ and eCommerce platforms, delivering market-aligned pricing directly into th...
Technology accelerates faster than most humans’ capacity to understand it. This notion is fairly self-evident given the stunning advancements in consumer applications like powerful smartphones, GPS tracking systems and even self-driving cars. There are many products on the consumer side that we use...
![[On-Demand Webinar] Reimagine eCommerce in Industrial Manufacturing with Zilliant & SAP](/images/hubs/Imported_Blog_Media/aHViPTY2MjAxJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmNzczMDRmNjc2YmEuanBnJnZlcnNpb249MDAwMCZzaWc9OTQ4N2UwNWVjYjE1YTU2NTY0ZTA4YzE0YWMwNjRlMTM=.jpeg)
Industrial manufacturing companies, like many in the B2B sector, have been late adopters of eCommerce, relying on tried-and-true relationship selling strategies. While relationships will remain important, things have changed as the industry embraces digital channels to meet changing customer expecta...
What would you think of a business that did the following? Imagine with me…A wholesale distributor uses a very old ERP system that was only built to handle five-digit SKUs, meaning they can only offer 100,000 unique SKUs to their customers. Meanwhile, the average competitor sells 300,000 SKUs. Yet t...
Companies in the high-tech and electronic components manufacturing industry often find themselves behind the times when it comes to creating a frictionless buying and selling process. Offer creation for technology providers and their channel partners is often slow and manual. This tends to torpedo w...
Zilliant’s Mick Naughton explains why pricing insight, powered by AI and data science, is only as valuable as the meaningful action it produces. One of my favorite movies of all time is "Tommy Boy." In, what is a classic scene between Tommy and Ray Zalinsky (played by Chris Farley and Dan Akroyd, r...
“The Alchemist” By David Teniers the Younger (circa 1645)."The greatest scientists are always artists as well." - Albert Einstein“Art and Science have their meeting point in method.” - Edward G. Bullwer LytonEarlier this year, I attended a trade show to talk B2B pricing in an industry known to have...
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