MindShare Europe 2024

5-6 November

Get a front row seat to the future of pricing!

MindShare Europe is taking over Amsterdam on 5-6 November 2024 and will be our biggest yet!

The two-day event will bring together industry experts, visionaries, executives, practitioners, and partners to share market trends, explore new ideas, and provide practical, real-life stories on how to capture value across the entire pricing lifecycle.

MindShare Europe 2024 will be held at the Hilton Amsterdam, only a 15-minute drive from Schiphol Amsterdam Airport and a short walk from Amsterdam's vibrant city center.

The event is FREE, but space is limited. Register TODAY!

Please Note: By registering, you agree to allow Zilliant to use your image in future years' MindShare promotions. If you wish to attend but do not wish for your image to be used, please contact events@zilliant.com after registering.

Thank you to our Sponsors

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Hotel Information

Hilton Amsterdam

We have reserved a room block at Hilton Amsterdam for November 4 through November 7, 2024. Booking your room is simple. Click this link to book a room and receive Zilliant's preferred rate. We have a limited quantity of rooms, so please book before they sell out!

The Hilton Amsterdam is located on Apollolaan 138, Amsterdam, 1077 BG Netherlands. It is only a 15-minute drive from Schiphol Amsterdam Airport and a short walk from Amsterdam's vibrant city centre.

Event Agenda & Speakers

Tuesday, 5 November

Zilliant Academy

Orange Room 1, 3, 5

Price Manager Training

Join Zilliant pricing expert, Jon-Marc Roberts, for a 90-minute education session on professional price management, including insights on how global and country price lists, Bill of Material Management, and Analytics can fuel profits and increase market share with Zilliant Price Manager.

Jon-Marc Roberts

Jon-Marc Roberts

Director of Application Consulting, Zilliant

Foyer

☕ Coffee Break

Orange Room 1, 3, 5

The Science Behind Revenue Intelligence:
Unique Ways to Empower Sales

Interested in how Revenue Intelligence turns data points into sales actions? In this session, get an exclusive view into how Revenue Intelligence works, the ease-of-setup and unique ways our customers can use the tool to uncover more opportunity.

Kevin Pierson

Global Director of Science, Zilliant

Thomas Delloye

Thomas Delloye

Senior Director of Solutions Consulting, Zilliant

Foyer

☕ Coffee Break

Orange Room 1, 3, 5

Customer Benchmarking

Zilliant, Director Customer Success and Support Thibaut Charvet will share our most recent customer benchmarking exercise. We'll cover customer benchmarks for Price IQ® and Sales IQ™, including revenue and profit impact, guidance adoption, opportunity win rate, number of overrides, number of annual price increases, and team structure.

Thibaut Charvet

Thibaut Charvet

Director of Customer Success, EMEA, Zilliant

Wednesday, 6 November

Diamond Room

Breakfast

Foyer

Registration

Ballroom

Transforming The Pricing Lifecycle with Zilliant

Whether its price volatility, changing customer expectations, or labor shortages - pricing is at the center of every business challenge. But everyday business leaders are stepping up to transform processes and manage the entire pricing lifecycle to drive agility and revenue. Join Zilliant Leadership, Customers, and Partners as they talk through their recent successes, the latest in pricing and selling innovations, and why pricing must be at the heart of every business.

Zilliant

Ballroom

What You Need to Know Before Starting a Pricing Journey

Tetra Pak recently embarked on an ambitious journey to consolidate three different pricing tools into one dedicated central pricing system for its services goods and spare parts businesses.

Looking back on the project, Viktor Eriksson and Callum Toulson are eager to share what they wish they knew going in. Don't miss this session if you're beginning your own pricing journey, as the two will share what a company should consider, prepare for, and avoid when transforming pricing.

Viktor Eriksson

Viktor Eriksson

Pricing and Business Analyst Manager, Tetra Pak

Callum Toulson

Callum Toulson

Strategic Pricing Specialist, Tetra Pak

Foyer

☕ Networking Break

Breakout Sessions

Session 1:

Orange Room 1, 3, 5

Better, Smarter, Faster Price Management: The Key That Unlocks ERP

Gone are the days of effectively pricing via slow, manual ERP system functions. Especially if you have a complex business at the scale of Avantor - 3 million products, 19 European entities, constant cost updates.

Join this session to learn how Avantor pulled critical pricing processes out of its ERP system by integrating Zilliant Price Manager. Hear how this transformational effort played out, and the resulting gains in user experience.

Jennifer Längle

Jennifer Längle

Director Market Pricing, Avantor

Mariangela Coltraro

Mariangela Coltraro

Process Improvement Manager, Avantor

Laura Hoffmann

Laura Hoffmann

Manager Pricing Services, Avantor

Session 2:

Orange Room 2, 4, 6

A CPQ Journey, from Excel to Digitalization: Why, When, and How Arvedi Took the Leap

Hear how Arvedi, a global steel manufacturer, used technology to develop a deeper understanding of the market and better support worldwide delivery. Previous manual processes limited visibility, accuracy, and efficiency for the business.

Learn how Zilliant CPQ is empowering Arvedi to have full control of their pricing and quoting processes, while ensuring data integration with company strategic tools. Walk through their digital transformation approach from vendor selection, adoption, analytics, and beyond.

Stefano Foggetti

Stefano Foggetti

Project Manager, Acciaieria Arvedi

Diamond Room

Lunch

Ballroom

Beyond transactional business: Pricing for monetizing relationships

As companies continue transitioning from "selling boxes" to recurring revenue models, they face new pricing challenges. This keynote explores how to develop effective pricing strategies for ongoing customer relationships, ensuring profitability and sustainable growth. Gain insights into innovative approaches for pricing services and fostering higher conversion and lasting customer loyalty.

Mohamed (Mo) Beshir

Mohamed (Mo) Beshir

Managing Director, Accenture

Daniel Antolin

Daniel Antolin

Managing Director and European Lead for Pricing & Commercial Strategy, Accenture

Ballroom

Building a Business Case to Transform Selling

Dawn Foods’ Rob Pedigo was first introduced to Zilliant Revenue Intelligence at MindShare 2022 and became a customer at MindShare 2023. In the space between those tidy bookends, Rob built a thorough business case for how these tools could solve distressed inventory and customer church. Gain insight from Rob’s experience through all the twists, turns, starts and stops that accompanied getting this sales transformation journey sold internally – and hear initial results from the program launch.

Rob Pedigo

Rob Pedigo

Senior Director of North America Pricing Strategy, Dawn Foods

Foyer

☕ Networking Break

Ballroom

Paving a 2-Way Street: How Pricing and Sales Collaborate for Customer Success

Join us to hear how Farnell, a global electronic component distributor, is overcoming the challenge of aligning sales and pricing teams. Managing millions of products across 28 European websites led to pricers buried in spreadsheets and sales reps lacking confidence in the overall pricing proposition.

Learn how Zilliant Price Manager is simplifying pricing complexity, and empowering sales teams to make smarter pricing decisions. Farnell's phased rollout is driving better alignment, enhancing customer experience, and boosting sales performance. Don't miss this session to uncover the transformative impact of Zilliant Price Manager at Farnell!

Andrew Bedford

Andrew Bedford

Strategic Pricing Director, Farnell

Ballroom

Industry Keynote

Dr. Maciej Kraus

Dr. Maciej Kraus

Ballroom

Panel Discussion: Building a Business Case for a Pricing Team and Technology - The Levers of Value Pricing Provides

Speakers TBD

Moderator:

Nicklas Pihl

Nicklas Pihl

Pricing Manager, NIBE

Panelists:

Samira Lagaguena

Samira Lagaguena

Pricing Optimization Advisor, Infineum International Ltd.

Ballroom

Closing Remarks

Michel Safi

Michel Safi

General Manager EMEA, Zilliant

Are you ready to learn how Zilliant can help you overcome your pricing challenges?

Reach out to us today to learn how we can help!