Year-in-Review: Zilliant’s Accelerated Growth

2021 marked a year of accelerated growth for Zilliant. The most significant milestone occurred this past December when Zilliant entered into an agreement to be acquired by funds affiliated with Madison Dearborn Partners, LLC (“MDP”), a leading private equity investment firm based in Chicago. 2021 also saw Zilliant again exemplify its commitment to delivering the industry’s best-in-class customer success and support, which was recognized when we were named a leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment (doc # US46742021, September 2021).

Additional Zilliant achievements in 2021 included significant growth in Europe, being recognized for SalesTech Innovation in the 2021 MarTech Breakthrough Awards, being named a finalist for the Ventana Research Digital Innovation Award for the second straight year, and seeing Price IQ® once again recognized as a Constellation Shortlist™ Top 10 Price Optimization Solution.

Zilliant in the News in 2021

While we’ve already gone in-depth on the essential Zilliant content and looked back at the many successful Zilliant events of the past year, here are the top news stories that illustrated how Zilliant powered intelligent commerce in 2021:

Madison Dearborn Partners Acquires Zilliant: A roundup of what the business press is saying about the recent private equity deal that will accelerate Zilliant’s growth trajectory as a global leader in the B2B price optimization and management industry. Three Tenets to Leading a High-Performance Distribution Sales Team: Zilliant Director of Product Management Brian Hirt discusses how sales leaders are not only using data but have internalized the concept to help their teams meet the moment and better serve every customer. Four Pricing Strategies to Combat Inflationary Environments: Zilliant President & CEO Greg Peters shares intelligent and measured pricing strategies B2B companies can use to respond to inflationary pressures. The 5 Biggest Misconceptions About B2B Price Optimization: Zilliant Senior Vice President of Products & Science Pete Eppele shares the five biggest misconceptions about price optimization and the truths behind them. Next Generation Selling: The digital transformation of sales: Zilliant CMO Linsday Duran offers guidance on how to use business intelligence tools to harness data and create better sales strategies as well as how to maintain personal relationships with customers in an increasingly digital sales world.

Powering Intelligent Commerce in 2022 and Beyond

While 2021 was a big year, 2022 and beyond looks to be even more fruitful for Zilliant and our customers as the price optimization market crosses into mainstream adoption. There are already a number of digital events planned for this year that will go deeper on how we address B2B pricing, sales, and commercial challenges with data science, cloud-native software and a passion for customer success. Learn more about the events and find registration links below.

Learn more about Zilliant’s significant growth, as well as our industry leading intelligent B2B price optimization, price management, and sales guidance software in today’s announcement.