Year-in-Review: Zilliant Events

As I sat down to write Zilliant’s “Best of” events blog for 2021, I took a look back at where we were a year ago, when we were still learning how to adjust to our new virtual way of meeting, and we viewed 2021 as our chance to see each other in person again.

With safety still top of mind, 2021 found us continuing to come together through screens. Although not much has changed in that regard, many things have changed here at Zilliant (more on that to come).

This past year saw us continuing to sharpen our webcast skills, as Zilliant hosted or participated in a plethora of online activities, which you can find on-demand here. Walking down memory lane gave me quite a few fond memories of new speakers, new content, and new ways to say, “Whoever is eating chips, can you please go on mute?” So please grab your favorite snack, crunch as loud as you’d like, and enjoy some of my favorite moments of 2021:

MindShare 2021 Virtual

While we all wished we could convene in Austin, Texas, with our favorite tacos in hand, MindShare 2021 was held in a virtual setting again this year. More than five hundred of Zilliant’s customers, future customers, and partners joined us for this three-day event. In addition to impactful case studies from our customers, three of our partners also joined the discussion with sessions from SAP, Oracle and Salesforce.

While you won’t find these sessions on the Zilliant event page, you can reach out to events@zilliant.com to request the link and password.

Essential Price Optimization & Management Advice with IDC

Have you heard the news? Zilliant was named a Leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment (doc # US46742021, September 2021). To celebrate, guest speakerMark Thomason, research director of digital business models and monetization at IDC and Barrett Thompson, general manager of commercial excellence at Zilliant, came together to discuss important aspects of a successful Price Optimization & Management project.

For more information about the report and to access an excerpt, please visit: IDC MarketScape Report 2021

Get to Know Zilliant Sessions

We’ve seen a lot of exciting company changes and growth this past year. Pricing, sales, commercial, and executive leaders are increasingly curious about how software can help them use their data to deploy their strategies more intelligently in any channel. To give a primer on how we help customers achieve their goals, we thought it’d be a great time to introduce a bi-monthly offering of virtual Get to Know Zilliant sessions. In them, we set the stage with the basics of how we help B2B companies power intelligent commerce, then show a series of demos to get you up to speed with all that Zilliant has to offer.

If you want to see pricing and sales software in action, we highly recommend joining us for the first installment of 2022. You can register here.

Moving as Fast as the Market: Use Cases for Pricing Software

When it comes to pricing, the only constant is change. Inflation, cost volatility, fierce competition and disruption is the norm. Zilliant led a keynote at the Pricing Strategy USA Summit to discuss use cases for pricing software that highlight solutions to these common problems.