Austin, TX – March 10, 2015 – Zilliant, a leading provider of prescriptive selling applications that drive financial growth, today unveiled a new logo and brand to better reflect the company’s focus on helping customers grow revenue and profit with predictive analytics and prescriptive guidance. The brand refresh includes a new logo, website, tagline and brand identity.
“The new look is clean and sophisticated, echoing the design of our products that deliver simple, actionable guidance derived from data science and predictive models,” said Greg Peters, president and CEO of Zilliant. “Our new tagline, Grow Smarter, signifies our commitment to enable our customers to grow their sales and profits and our commitment as a company to grow profitably.”
The brand is the latest step in the company’s evolution from an on-premise software provider focused solely on the pricing domain to the only Software-as-a-Service prescriptive analytics provider for B2B companies.
Zilliant decided to move from its original on-premise approach to the SaaS model in 2009. Since then, the company has more than doubled its quarterly customer acquisition rate, significantly expanding its customer base among B2B manufacturers, distributors and industrial services companies.
The new website features numerous industry-specific customer case studies and rich content about opportunities for profitable growth in the industries Zilliant serves. It also includes thought leadership about how prescriptive guidance derived from predictive models is the new, smarter way to sell.
About Zilliant
Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.