AUSTIN, Texas — April 23, 2024 — Zilliant, the leader in pricing lifecycle management, today announced an updated edition of “Stop Racing In A Blindfold!: Big Data + Pricing Science Drive Bigger Profits,” by Jim Vaughn, the company’s global head of pricing advisory services.
First published in 2015, the book discusses what every B2B pricing expert usually glosses over: How can companies control pricing for all their products and customers, not just the top 100 with the biggest revenue?
The updated edition has a new eight-page introduction, highlighted by a new framework for connecting typical business school concepts to their equivalent capabilities in a pricing science approach. The new introduction is followed by chapters on foundational ideas and industry pain points, then a look at why backward-looking analytics are not what companies need in an ever-increasing pace of business. Finally, the book covers the core concepts of pricing and data science, including determining which factors are most highly correlated with higher and lower price points in the market and optimizing market-facing price points.
“There is not a single equation in the book — this is all about an effort to help executives from pricing and sales managers to VPs get emotionally comfortable with what a data science AI/ML framework is so they can start to ask better questions,” Vaughn said. “I wanted to update the book mainly because companies have learned a lot since 2015. Capabilities have grown a lot. Part of that change in mindset is also a hugely different way to sell.”
To coincide with the book launch, Vaughn will speak at the Professional Pricing Society PPS 2024 Spring Pricing Workshop & Conference, held April 23-26 in Chicago. Vaughn’s session, “Price Management: Small Step, Giant Lead for Pricing-Kind,” is set for 3 pm on Thursday, April 25. Attendees will learn what it takes to move from spreadsheets to centralized price management, the value realization and how to leverage it, and how pricing teams have gained influence with executives thanks to effective price management.
Vaughn’s experience includes 30-plus years in pricing across over 25 industry verticals. He has also held management and technical roles, including CIO, director of IT services, and product manager, along with executive roles in the U.S. Army and Army Reserve. He is a graduate of the U.S. Military Academy at West Point, NY, and holds a Masters Degree in Operations Research from the Georgia Institute of Technology.
About Zilliant
Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps businesses unlock the full power of pricing at zilliant.com.
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