AUSTIN, Texas, Apr. 20 2016 – Zilliant, a leading provider of prescriptive selling applications that drive financial growth, was named a finalist for the Innovative Applications in Analytics Award by the Analytics Section of the Institute for Operations Research and the Management Sciences (INFORMS).
The Innovative Applications in Analytics Award recognizes the creative use of advanced analytical techniques in real-world applications to provide insights and business value. Zilliant’s application was chosen from a multi-level review and selection process spanning dozens of submissions from a wide range of industries. Other finalists included groups from IBM and MIT.
“INFORMS awards highlight the best of the best in data science and advanced analytics, so we’re very honored to be named a finalist in the same company as IBM and MIT,” said Greg Peters, president and CEO of Zilliant. “Being recognized by INFORMS as an innovative company is a testament to the unique abilities of our technology and people to provide customers with valuable prescriptive guidance that drives substantial organic growth.”
Zilliant’s entry, “Driving Organic Growth with Zilliant SalesMax,” detailed a customer’s success with one of the company’s applications, SalesMax, a patented sales effectiveness application. SalesMax helped FleetPride, a leading supplier of aftermarket heavy-duty truck and trailer parts in the U.S., improve same customer sales by more than 20 percent compared with its previous sales process. The application identifies organic revenue growth opportunities across companies’ entire customer base, funneling the best ones to reps in a simple, closed-loop program.
SalesMax uses a patented data-driven algorithm to reveal the complete portfolio of products that customers should be buying as well as where recent buying patterns suggest churn. It reliably profiles each customer’s purchase patterns by clustering them based on dynamic, multi-dimensional similarity metrics, and then converts purchase profile gaps into retention (churn) and expansion (cross-sell) opportunities. As a true prescriptive application, SalesMax also distributes these selling opportunities using closed-loop, cloud-based applications for sales reps and managers, pointing them to the customers most likely to buy more products.
About Zilliant
Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges, allowing them to gain more strategic control of their business performance using an innovative blend of data science and software solutions. Our innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and know-how to remain competitive now and in the future. Learn more about how Zilliant helps companies reimagine pricing and sales at www.zilliant.com.
About INFORMS
With nearly 12,000 members from across the globe, INFORMS is the leading international association for professionals in analytics and operations research. INFORMS advances research and promotes best practices in analytics and operations research through an array of highly-cited publications, conferences, competitions, networking communities, and professional development services. More information about INFORMS, analytics, and operations research is available at www.informs.org.