MindShare 2025

Healthcare Executive with over 25 years' experience across Sales, Marketing, Market Access and Pricing. 15 years with Alcon, previous companies include Novartis, Baxter and Servier.

Jim is the author of "Stop Racing in A Blindfold! Big Data + Pricing Science Drive Bigger Profits", which draws on his 20-plus years in pricing across more than 15 industry verticals. He has also held several line management & technical roles including CIO, D/CIO, product manager, & many executive roles in the U.S. Army & Army Reserve. Jim is a graduate of the US Military Academy at West Point, NY and holds a Master's Degree in Operations Research from the Georgia Institute of Technology.

Amy is an accomplished professional with a proven track record of excellence in the field of CPQ (Configure, Price, Quote). With 13 years of dedicated experience in CPQ solutions, Amy's expertise encompasses both general CPQ systems and specifically SAP and Zilliant CPQ. Driven by her passion for efficiency and optimization, Amy is committed to helping organizations identify and address inefficiencies within their systems and processes. With a keen eye for detail and a creative approach, she excels in streamlining procedures and implementing innovative solutions to drive tangible results.

Henk is recognized worldwide as a leader in his field. He has been instrumental in framing the directions of Variant Configuration in SAP from its very beginnings in 1993. He was one of the founders of the Configuration Workgroup, and, as an SAP customer, was one of the authors of its landmark Configuration Requirements paper - a document that sets the standard, still, for Best of Breed product and systems configuration expectations in industry today. Henk has proven himself a gifted developer and architect, known for his incisive analytical skills, technical imagination, and talent for innovation. He is also known as an exceptional leader and passionate teacher.

As a versatile Senior Executive with a strong background in IT, Supply Chain Management, Business Development and Product Management, Kennith has devoted his career to optimizing business performance by leveraging technology as a strategic business enabler. He has been particularly effective in building and leading diverse cross-cultural and cross-functional teams that bring disruptive and cost-effective solutions to global businesses and customers. In doing so he has effectively utilized new technologies and Enterprise Agile methodologies to rapidly monetize Digital, Transformation, Merger and Acquisition strategies while improving the bottom line in complex ecosystems.

Stephan Liozu, Ph.D. is chief value officer at Zilliant, a pricing management and optimization software provider. He brings over 20 years of experience in pricing, innovation, and value management. An expert in the global pricing landscape, he is the author of over 15 pricing books, including “Pricing—The New CEO Imperative” (2021) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024). Stephan sits on the advisory board of Professional Pricing Society.

Susan Norris brings nearly three decades of expertise in B2B operations, from quote to cash. She currently serves as a Division Pricing Manager at Eaton Corporation, where she has successfully led projects in price optimization and agreement management as well as development of metrics and dashboards to enhance analysis. Her career spans various roles in pricing, credit analysis, and marketing, where she has consistently driven business results through strategic, data-driven insights and effective cross-functional collaboration. Susan is passionate about leveraging technology and process improvement to deliver successful outcomes.

Craig Heelan is the Customer Training Manager at WORLDPAC, a leading B2B auto parts distributor serving the U.S., Canada, and Puerto Rico. He oversees the onboarding of new Territory Managers and develops tools and resources that enhance sales team effectiveness. His passion lies in empowering sales professionals with the knowledge and strategies needed to excel in a competitive marketplace.

Recognized as one of the most influential strategic pricing practitioners in the world, Lynn Guinn brings his expertise and collaborative relationship style to clients in the processing, manufacturing, distribution, and technology markets. He is known for his high energy and innate ability to create innovative commercial value and profitability through strategic pricing and revenue management leadership. A thought leader with proven results in driving revenue, margin, and profitability management through a focus on people, process, and technology design, deployment, and continuous improvement. A valued advisor and board member across multiple industries.

Susan Norris brings nearly three decades of expertise in B2B operations, from quote to cash. She currently serves as a Division Pricing Manager at Eaton Corporation, where she has successfully led projects in price optimization and agreement management as well as development of metrics and dashboards to enhance analysis. Her career spans various roles in pricing, credit analysis, and marketing, where she has consistently driven business results through strategic, data-driven insights and effective cross-functional collaboration. Susan is passionate about leveraging technology and process improvement to deliver successful outcomes.

Patrick's background includes over 20 years leading global Pricing & RGM teams to grow profitable revenue share through strategy & analytics. At Sherwin-Williams in Cleveland Ohio, Patrick leads the Global Pricing team for the Performance Coatings Group, which serves the Industrial/B2B customers via Business Units of Protective & Marine, Automotive, General Industrial, Industrial Wood, Packaging, & Coil. The Global Pricing team supports the BUs through pricing strategy, optimization/quoting, analytics, process, & systems. Prior to Sherwin-Williams, Patrick led Pricing teams at Tenneco, Moen, FedEx, MillerCoors, Coca-Cola, & OfficeMax. Patrick's formal education includes a Master's in Business Analytics & Data Science from Northwestern University, Bachelor's in Marketing from Miami University of Ohio, Lean Six Sigma, and Certified Pricing Professional.

As the Head of Global Revenue Management Systems at UPS, Nagu manages Pricing and Revenue Management Systems used across the globe, supporting $70+ Billion of UPS Revenue. Nagu has over 25 years of professional experience, spanning various disciplines of Marketing and Engineering. From his recent role as VP of SMB Pricing Operations for US, Nagu incorporates unique user perspectives, expanding Next Generation Pricing Systems globally at UPS.

Barrett spearheads Zilliant's industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.

A consultant to the high-tech sector for over 35 years, Geoffrey Moore is a best-selling author, renowned public speaker, and trusted advisor recognized for his profound understanding of dynamics of disruptive innovations and the strategies to capitalize on them. He balances his consulting between venture-backed start-up companies and established public enterprise.

As an author, Moore has published seven best-selling books addressing the marketing, strategy, and organizational challenges that are triggered by disruptive innovations. His first book, Crossing the Chasm, published in 1991, has sold over 1 million copies, been translated into more than a dozen languages, and to this day, now in a third edition, represents the go-to-market playbook for entrepreneurs seeking to grow their customer base beyond the early adopters to the pragmatist mainstream. His most recent work, Zone to Win, written in collaboration with the executive teams at Salesforce and Microsoft, addresses the challenges publicly held enterprises face, balancing commitments to profitable but aging legacy lines of business with promising next-generation opportunities that require deep investment to get to scale.

As a keynote speaker, Moore delivers between 20 and 40 speeches each year, specializing in thought leadership topics that help audiences better grasp the potential impact of emerging technologies on their industries and enterprises. The phrases and metaphors he introduces have become part of the language of high-tech one often hears about: chasms, tornadoes, systems of engagement, or the hierarchy of powers.

As an advisor to CEOs and their executive teams, Moore has worked with some of the most iconic high-tech firms, including Adobe, Autodesk, Cisco, HP, Microsoft, and Salesforce. He has also helped emerging companies rise to prominence, including Aruba, Box, DocuSign, Gainsight, and Proofpoint. Advisory efforts include strategy check workshops, thought leadership narratives, executive development, and organizational design.

Most recently, Moore has extended his reach beyond business to engage with his first loves—literature, the teaching of writing, and philosophy. His latest book, The Infinite Staircase, synthesizes the metaphysics of contemporary science with the ethics of traditional religion to provide an integrated platform for building what has always been his most perennial concern, strategies for living.

Moore obtained his bachelor's degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. Following a tenure as an English professor at Olivet College, he transitioned to sales and marketing roles in the high-tech industry, ultimately finding his niche in marketing consulting at Regis McKenna Inc. He co-founded The Chasm Group, Chasm Institute, and TCG Advisors, and currently serves as chairman emeritus for all three organizations. He is also on the board of directors at nLight, Phaidra, and WorkFusion.