Rational Pricing Expectations

Do your prices make sense? Meaning, do your best customers always get a better deal than more casual customers? Do your premium brand products always sell for more than your starter products? To answer “yes,” they should align across market dynamics, value and strategy. However, prices rarely meet these rational expectations.

Chances are, there will be a considerable amount of variability in your transaction data. Next, consider the impact that inconsistent and irrational prices have on customer relationships and overall profitability. Read this whitepaper to find out how misaligned and irrational prices negatively impact profitability, and more importantly, what steps can be taken to get rational prices to market.