Planning for a Strong Recovery: Dealing with Facts not Fear

During these unprecedented times, facts and not fear should rule our days. As we all grapple to adjust to new norms, Lydia M. Di Liello, chief executive officer and president, Capital Pricing Consultants L.L.C. discusses the pricing response and how to protect your company’s profitability.

With businesses feeling the impacts of COVID-19-related market disruption, companies may feel increasing pressure to make reactive price changes that align with their competition. Lydia shares fact-based tactical and strategic recommendations on when to adjust your pricing strategy, and when to stay the course.

You will leave knowing:

• The important distinction between proactive versus reactive pricing.• Why lowering prices out of fear may be detrimental to your industry.• When to be willing to do things you’ve not done in the past.