Five Women in Pricing You Need to Know

“Women make up a significant part of the global workforce and during economic instability, it’s even more important to enable every worker to reach their potential. Seeking gender parity in the workplace is essential not only for the experience of women but also for the health of the global economy.” - The World Economic Forum

One of Zilliant’s core values is people-first and fostering a culture where all voices are heard and valued. As part of this value, we celebrate those in pricing who are innovating and consistently changing the game. One area that commonly does not get enough attention is how many women are changing the game in pricing and helping others grow within the industry.

That’s why we’re highlighting five women who have achieved remarkable success in the pricing world and have been eager to help others follow paths they have blazed. These women come from a variety of backgrounds and industries and have succeeded at dismantling systematic barriers to further equality. Perhaps most importantly, they are true masters of their craft and inspire us to achieve excellence.

Here are five women in pricing you need to know:

Lisa Thompson – Founder & CEO at Sturbridge Growth Partners

Lisa Thompson is an expert in pricing and profitable growth. She has provided consulting and training to commercial and financial leaders in a variety of B2B industries. Her practical commercial strategies have led to billions in win-win deals and profitable revenue at startups, midsized companies, and Fortune 100s.

What makes women uniquely adapted for pricing and revenue management?

Ineke Wessendorf - Strategy Principal Director at Accenture

For more than 10 years, Ineke Wessendorf has specialized in market strategy for sales and pricing. With her strong analytical and strategic skill set, Ineke has supported SME and global cooperations, particularly in the chemical, industrial goods and services, and automotive industries.

Why is it important to find an organization in which leadership supports your professional and personal development? 

Saima Khan - Pricing Director at Thomson Reuters

Saima Khan has more than 10 years of experience in pricing strategies and portfolios, revenue management, and business planning. An experienced leader in international markets, she has been instrumental in driving pricing and sales transformations at many global organizations.

How are success metrics and business outcomes often influenced by gender bias, and why is it important to be aware of that?

Rashima Vatnani – Senior Manager at PwC

Rashima has worked in consulting for more than seven years, first as a Technology Consultant at Deloitte and then as a Management Consultant at PwC. Rashima specializes in commercial excellence and has extensive experience from a strategy, process, and product perspective across marketing, sales and service.

How can male allies be encouraged to take more active participation in inclusivity efforts?

Lydia M. DiLiello - CEO & Founder at Capital Pricing Consultants

Lydia DiLiello has been helping clients grow profitably for more than 25 years. Lydia is a well-known and widely respected speaker leading executive forums, conferences, and workshops worldwide; she is published frequently in trade and professional journals. Lydia was one of our 24 Pricing People to Follow in 2024 and has been a frequent guest on our B2B Reimagined podcast.

What is the best part of being in pricing and revenue management, and why is it an exciting time for women in the industry?